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Get AI to recommend your business

Your customer now asks ChatGPT and Gemini: "What's the best…?" And AI doesn't give them 10 pages, it gives them one name or two. Here are 9 steps to make your name one of them.

9steps
3sources it reads
Freeevery tool

How does AI know who to recommend?

It reads from 3 places, and each step below strengthens one of them:

Map listings
Your profile on Google, Bing and Apple: your name, business type, location, hours and reviews.
Your website
Whether it can get in, and quickly understand what you offer, to whom, and for how much.
What people say about you
Reviews, "best of" lists, forums and YouTube.
ℹ️ To be honest: no AI company publishes exactly how it chooses. These steps are based on what OpenAI and Google say officially, and what 2026 market studies agree on. And if anyone promises you a guaranteed first place, don't believe them.
STEP 01 · TEST

Check where you stand now

Before changing anything, know where you stand. Ask exactly the way your customer would.

  1. Open ChatGPT, Gemini and Perplexity (all free).
  2. Copy the questions below, and change what's in [ ] to your service and city.
  3. Note down: did your name come up? In what position? And who came up instead?
IT SHOULD LOOK LIKE THIS · on your phone
Check where you stand now
The questions · copy them
What's the best [your service] in [your city]?
I need [your service] near [your area], who do you recommend?
Who's the best [your profession] in [your city] for [type of customer]?
Compare the top 3 [your type of business] in [your city] for me.
Do you know [your business name]? What do you think of it?
Save the result in a note. You'll come back to it in a month and compare (step 9).
STEP 02 · GOOGLE

Complete your Google Business Profile

The strongest local signal. Gemini, Google Maps and Google's AI answers take your name, services, hours and reviews from it.

  1. Choose the right primary category. This is the most important field in the whole profile.
  2. Write a description that mentions your services and city in natural language, not keyword stuffing.
  3. Add each service on its own, with an approximate price if you can.
  4. Opening hours, phone number, location, and your website or booking link.
  5. At least 10 real photos: the place, the work, the team.
WHERE · location
business.google.com›Your profile›Edit profile
IT SHOULD LOOK LIKE THIS · on your phone
Complete your Google Business Profile
No shop? Choose "service area" instead of an address, and set the cities you serve.
STEP 03 · REVIEWS

Collect reviews that mention what you did

Reviews are the second strongest signal. And AI reads the words in them, not just the number of stars.

  1. From your profile, tap "Ask for reviews" and copy the link.
  2. Send it to every happy customer, right after the service.
  3. Ask them to mention exactly what you did for them.
  4. Reply to every review, even the negative ones, calmly and with a solution.
WHERE · location
business.google.com›Your profile›Ask for reviews
The review request message
Hi [name], thank you for choosing us 🙏
If you liked the service, your Google review would mean a lot to us (it takes one minute):
[review link]
And if you mention exactly what we did for you, it helps others find us.
Don't buy reviews or give a gift in exchange for a review. Google removes them, and can suspend your whole profile.
STEP 04 · EVERYWHERE

The same details everywhere

ChatGPT relies heavily on Bing search and on business directories. So you need to be listed there, with exactly the same name, phone number and address.

  1. Bing Places for Business: you can import your Google profile in one click.
  2. Apple Business Connect: for Apple Maps and Siri.
  3. Directories for your field and country: booking platforms, chamber of commerce directories, and Foursquare or Yelp if they operate in your country.
  4. Exactly the same name everywhere. Not "X Restaurant" in one place and "X Foods" in another.
WHERE · location
bing.com/forbusiness›Get started›Import from Google
IT SHOULD LOOK LIKE THIS · on your phone
The same details everywhere
STEP 05 · WEBSITE

A clear page for each service

AI recommends businesses it understands exactly. One page with everything in general terms isn't enough.

  1. A page for each service: what it is, who it's for, where, roughly how much, and how long it takes.
  2. The first two lines answer the question directly, with no preamble.
  3. An FAQ section with your real customers' questions.
  4. Real numbers: years of experience, number of customers, guarantee.
IT SHOULD LOOK LIKE THIS · on your phone
A clear page for each service
The service page rewrite prompt
You are an expert in showing up in AI answers.
This is the text of my service page: [paste the text or the link]
Rewrite it so that:
1. The first two lines say clearly: what the service is, who it's for, and in which city.
2. It includes the approximate price, the duration, and what the service covers.
3. It has an FAQ section of 6 questions customers actually ask, with short answers.
4. No exaggeration and no generic talk. Don't invent any number, and leave [ ] in place of any information you don't know.
No website? Start with steps 1, 2, 3, 4 and 8. They're enough to begin with, and the website can come later.
STEP 06 · CRAWLERS

Let AI crawlers into your website

OpenAI says it clearly: a site that blocks its search crawler (OAI-SearchBot) won't appear in ChatGPT search answers.

  1. Open yoursite.com/robots.txt and make sure there's no Disallow for these crawlers.
  2. If your site is on Cloudflare or behind a firewall, make sure the AI-crawler blocking setting doesn't block search crawlers.
  3. Register your site in Bing Webmaster Tools and submit your sitemap. ChatGPT relies on Bing's index.
WHERE · location
bing.com/webmasters›Add site›Sitemaps
IT SHOULD LOOK LIKE THIS · on your phone
Let AI crawlers into your website
The suggested robots.txt file
User-agent: OAI-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Googlebot
Allow: /

User-agent: Bingbot
Allow: /

Sitemap: https://yoursite.com/sitemap.xml
GPTBot is the training crawler, not the search one. You can block it and still appear in ChatGPT search.
STEP 07 · SCHEMA

Describe your business to AI in code

A small piece of code (Schema) on your site tells machines exactly: your name, business type, address and hours. Visitors don't see it.

  1. Copy the prompt below, and let ChatGPT or Claude write the code with your details.
  2. Put it inside the <head> of your home page. On WordPress, the Rank Math or Yoast plugin does it for you.
  3. Check it with Google's tool: Rich Results Test.
WHERE · location
search.google.com/test/rich-results›Paste your link›Test URL
IT SHOULD LOOK LIKE THIS · on your phone
Describe your business to AI in code
The Schema code prompt
Write me Schema code in JSON-LD format for my business, type LocalBusiness (or the most precise type for my business).
The details:
Name: [ ]
Business type: [ ]
City and address: [ ]
Phone: [ ]
Website link: [ ]
Opening hours: [ ]
Services: [ ]
My social links: [ ]
Don't invent any information. Give me the finished code to put inside the <head> of my home page.
STEP 08 · MENTIONS

Get people talking about you

AI trusts what others say about you more than what you say about yourself.

  1. Get into the "best [your service] in [your city]" lists that come up in ChatGPT and Google, and contact the people who run them.
  2. Answer people's questions in your field: forums, Reddit, and your city's groups. Real help, not ads.
  3. Ask your customers, and the local media, to mention you by name.
  4. Short YouTube videos that explain your service and mention your city.
IT SHOULD LOOK LIKE THIS · on your phone
Get people talking about you
The list-finding prompt (in Perplexity or ChatGPT)
Find me the websites and lists that feature "the best [your service] in [your city]".
Give me a table: the site's name, the link, whether I'm mentioned in it, and how to contact them to get added.
STEP 09 · REPEAT

Repeat the check every month

Results change. Ask the same questions from step 1 every month, and compare.

  1. The same questions, and the same tools.
  2. Note down: did your name come up? In what position? And who's ahead of you?
  3. See what the ones ahead of you have that you don't: more reviews? A clearer page? Listed somewhere? And fill the gap.
IT SHOULD LOOK LIKE THIS · on your phone
Repeat the check every month
Results take weeks, not days. Keep going with the steps and come back to check in a month.

✅ The final checklist

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